A Curated Journey of Craft, Fit, and Self-Expression

At Safiyaa, every piece begins with you. From silhouette to stitch, we design with intention, celebrating the female form through sculpted tailoring, refined artistry, and conscious creation.

Each garment is crafted by a single artisan, made-to-order in over 200 curated colourways, and refined using advanced 3D body scan technology to ensure the perfect fit.

This is not just customisation, it’s a personalised experience where craftsmanship, innovation, and individuality come together in perfect harmony.
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The Safiyaa Experience

A made-to-order journey shaped by precision, artistry, and you. From the first silhouette to the final stitch, every detail is intentional—balancing couture-level craft with considered innovation to create something uniquely yours.

Personal Consultation

Refine every detail through a one-on-one consultation—virtually or in our London and New York showrooms—with our expert stylists guiding your vision.

3D Scan

Experience precision at every angle with our advanced 3D body scan. This optional step ensures a made-to-measure fit by capturing your unique proportions with exceptional accuracy.

Artisan Creation

Your piece is meticulously crafted by a single artisan, blending traditional techniques with our signature fabrics to ensure a garment of unparalleled intention.

Signature Packaging

Every piece is wrapped in our signature packaging, thoughtfully designed to reflect the care within. From the first reveal to the final detail, your garment arrives as a keepsake, ready to be treasured.

Curated Delivery

Delivered within 7–10 working days, your creation arrives in bespoke packaging—ready to be worn, remembered, and cherished.

Customisation

Every Safiyaa garment begins with a silhouette, and becomes yours through dialogue and detail. From the first consultation to the final fitting, we invite you into a curated experience shaped around your preferences, proportions, and personal vision. Our made-to-measure process begins by capturing your exact measurements - either in our showroom or virtually - ensuring every line and contour is precisely mapped to your body. Adjust a neckline. Refine the length. Choose a shade that speaks to your moment. Whether virtually or in our showrooms, the journey is seamless, intentional, and deeply considered, transforming a piece of clothing into a true expression of self.

Embroidery

Embellishment at Safiyaa is more than decoration, it is a refined layer of craft and identity. Each embroidered detail is hand-applied by a single artisan, honouring traditional techniques while allowing room for individual expression. Whether subtly placed or boldly encrusted, these elements reflect our dedication to intentional design and bespoke artistry, where every stitch carries purpose, precision, and meaning.

Colour

Colour is an extension of character. Safiyaa’s exclusive colour wheel offers over 200 house-developed hues, from soft neutrals to vivid statements, each chosen for its richness, depth, and emotional resonance. Clients are invited to select the shade that best reflects their mood, moment, or meaning, knowing each tone has been carefully developed to enhance silhouette and structure. This is personalisation through palette, an elegant invitation to define your story in colou

Fabric

At Safiyaa, innovation is in service of craftsmanship. Our advanced 3D body scan technology creates a digital avatar using real body measurements, ensuring a precise, consistent fit that honours your individual form. This seamless integration of tradition and technology allows us to craft garments that feel as if they were made in person, wherever you are in the world.

Design your story
Safiyaa Custom. Make It Yours

Consultation

Connect virtually with our brand stylists  to explore personalisation options, share your vision, and receive thoughtful guidance in crafting your ideal piece—wherever you are in the world.

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Showroom Experience

In the heart of London’s Mayfair and New York’s Upper East Side, Safiyaa’s private showrooms are spaces of quiet refinement. Defined by architectural details and curated design, each location reflects Safiyaa’s sculptural sensibility—designed to inspire and shaped around the woman who steps inside.

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